ARC serves to develop RasTafari communities globally by connecting creators across the Diaspora. Through strategic and collective endeavors, we:

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• Raise funds for RasTafari projects and programs;

• Engage in public relations campaigns to educate the public-at-large about RasTafari-related issues, projects and programs;

• Facilitate artistic exchanges between Africa, Jamaica and other Caribbean islands;

• Connect and facilitate interaction between RasTafari businesses across regions where members are located;

• Network among global operators in all creative industries, with emphasis on the Reggae music industry;

• Leverage existing resources and cultural exchange projects to enhance collaborative outputs amongst artists;

• Make referrals among members for business, social and cultural 

• Maintenance of an organized network of global operators and traders;

• facilitate the participation of a Jamaican delegation of professionals to ARC music events - members of the delegation may include, but are not limited to, festival operators, musicians, members of music industry associations, educators, visual artists, journalists, farmers and other agri-business professionals;

• Nurture relationships with global governmental entities that may positively transform arts, culture and the creative industries;

• Convene, coordinate and facilitate meetings with leaders in tourism to protect and advocate for RasTafari interests;

• Serve as advocates for RasTafari interests within music, the wider arts, agri-business organizations and boards; and

• Provide a platform to engage music industry operators, visual artists and agriculturists during events.