"The key for the betterment and completeness of modern living is education. But, “Man cannot live by bread alone.” Man, after all, is also composed of intellect and soul. Therefore, education in general, and higher education in particular, must aim to provide, beyond the physical, food for the intellect and soul. That education which ignores man’s intrinsic nature, and neglects his intellect and reasoning power cannot be considered true education.”
- H.I.M. Emperor Haile Selassie I, September 23, 1964
ARC is an association of RasTafari creatives that facilitate funding and public relations support for projects and programs that are in line with the vision of H.I.M. Emperor Haile Selassie 1st concerning Africans at home and abroad.
Our vision is to become a global network of RasTafari creatives who harness our collective abilities to generate the revenue necessary to fulfill the RasTafari creed. Particularly, ARC will establish and develop sustainable RasTafari programs, projects and institutions that will thrive for generations. In addition, ARC will develop and execute creative, media-driven campaigns to highlight the RasTafari way of life and address issues that affect RasTafari worldwide.
The ARC membership acknowledges the divinity of H.I.M. Emperor Haile Selassie 1st, holding his goals and accomplishments as a statesman in the highest regard.
Our work is guided by the teachings of H.I.M. Emperor Haile Selassie 1st and H.I.M. Empress Menen Asfaw, who both gave support to the creative arts and to endeavors that would strengthen the spiritual and material integrity of Africans at home and abroad. Therefore, the decisions, actions, and programs of the ARC are designed and implemented according to the principles and examples set forth by their lives and united legacy.